Trending Sources

How Can Linkedin Grow?


Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It According to a 2009 report from comScore, visitors spent about 13 minutes on average at LinkedIn during October 2009, while Facebook users logged about 213 minutes. Market. 29% of U.S.

Mobile – from Strategy to Implementation


When trying to determine how to reach your goals using mobile, looking at data is an important place to start in order to gain an understanding of the landscape and context. This data gives associations the grounding to be aware of how their audiences are using these types of tools. Examining the data from their web properties (e.g. Enjoy! ” Your thoughts?

Measuring Social Media ROI


eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. Mashable’s list of 50+ Tools for Measuring Web Traffic reviews packages focusing on real-time tracking and graphical representations of visitor data. An increase in Web site traffic was the No. Do you see any trends?

ROI 20

Is the Hype around QR Codes Overblown?


The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. QR Code created by Takashi Murakami for Louis Vuitton. Or are they? So, what are marketers to do?

Four Social Media Game-Changers to be on the Lookout For


According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. This feature also lets you customise call to action buttons and data such as location, age, gender and phone number, taken directly from the users Facebook profile and auto-filled to the form.  . 2.

The Social Habit: Who Uses Social Media and How


The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010. The study compares the behavior and demographics of frequent users of social media to those of the population at large. Here are the principal findings from the report: 1. Women are bigger social media users than men. 4.

Study Finds Marketers Embracing Social Media Marketing In A Big Way


pamorama marketing, life, social media Home About Bookshelf Links Contact Study Finds Marketers Embracing Social Media Marketing in a Big Way by Pam Dyer on January 21, 2010 Share Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions). To get a copy of the full report of the Alterian Annual Survey results, sign up here.

Who's Using Twitter in the US? Some New Demographics [Charts]


The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron. Twitter Usage In America: 2010 ” pulled data from a national telephone survey of almost 2,000 Americans that was conducted in February. pamorama marketing, life, social media Home About Bookshelf Links Contact Who’s Using Twitter in the U.S.? Twitter users.


Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

The Super Metrics: Data That Matters in Conversational Media Video from the Conversational Marketing Summit with Rob Crumpler of Buzz Logic, Avinash Kaushik, and others moderated by Forrester Analyst Jeremiah Owyang Social Media Metrics Wiki Beth Kanter’s Wiki with a broad range of resources on social media metrics, measurement and ROI. How do you know that it is working out for you?

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data. We’ve highlighted 25 of our favorites below: 1. It’s Easy ROI.

Optimize and the Confluence of Search and Social Media

Convince & Convert

then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then. Yeah, doing research into, you know, not only surveying. data sources like social monitoring.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Two-thirds of comScore’s U.S. Two-thirds of comScore’s U.S.

Social Media and Older Adults | pamorama


pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media and Older Adults by Pam Dyer on August 31, 2010 Share Pew has just released the latest results from its Internet and American Life Project survey, which found that the fastest growing demographic adopting social media is people over 50. Average Age of a Facebook User?

Debunking Five Social Media Myths


Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. recent Pew Internet survey found: “The median age of a Twitter user is 31, which has remained stable over the past year. There’s plenty of data on social network demographics, although, as we learned above, it’s not always consistent. Mail Is Dead. Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. But its reign is over.”.

Kids Don't Hate Twitter Anymore! [Chart]


The site saw growth across all demographics in 2009, but growth among people 24 and younger accelerated faster than older folks in 2009, according to comScore. Is this taken from a survey? I do know a lot of younger people that are starting to use Twitter especially if they are blogging. link] Pam Dyer Hi Ileane — It's based on survey data. And I'd like to see some data, too, on the percentage of users who have an active presence but not on Twitter and vice versa. I'll look around. And your Dog…) « Francis Anderson [.] source).

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. The top two brands in the survey, Microsoft and Google, together generated about $1.3 HP announced the acquisition of 3Com, a provider of competitive network and data center products, for $2.7

Social Media: Everybody's Doing It, But For Different Reasons [Charts]


everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. adult (i.e., users on the social Web to the average American adult. « OK New Media Counsulting [.]

31 Social Media Stats and Anecdotes


The presentation includes highlights from numerous reports and studies that demonstrate the rapid adoption of social media for marketing and outreach, including spending projections, penetration estimates, survey data, and specific examples covering all types of businesses. 500 companies report using at least one social media tool, compared with 77% of companies surveyed in 2008. assembled this terrific list of social media statistics and anecdotes. His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. more ).