Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership
Social Media Today
MARCH 5, 2024
Expanded YouTube measurement from Comscore.
Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership
Social Media Today
MARCH 5, 2024
Expanded YouTube measurement from Comscore.
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Trending Sources
Social Networks See Majority of Traffic Coming From Mobile
The Realtime Report
APRIL 9, 2014
.” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile. Tablet usage has grown ten-fold over that same time period.
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!
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comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
Bill Hartzer
AUGUST 11, 2010
comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. This just goes to show that if you do not have a Twitter social media account for you or your business, then you need to set one up right away. Source: comScore Media Metrix -- Unique Visitors (000).
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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media
Buffer Social
JANUARY 25, 2018
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.
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This Week in Social Media – 7/24/2013
Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.
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This Week in Social Media – 4/24/2013
Social Media Marketing
APRIL 23, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
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Debunking Five Social Media Myths
Socialized
JANUARY 22, 2010
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. Social Media Communication Is Informal.
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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Why is there such a sharp divide?
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The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.
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Beyond Facebook Insights: Useful Facebook Analytics Tools
Adam Sherk
DECEMBER 12, 2011
It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization. Simply Measured. Socialbakers. SEOMoz Pro.
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LinkedIn Grows 53% Year-Over-Year in New Zealand
The Realtime Report
JANUARY 8, 2014
Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95
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Global Social Media Usage Patterns
Net-Savvy Executive
JANUARY 6, 2011
So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. The full research is subscriber-only, but the site offers free summary data on 16 countries. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global view. Regional view. Country-level view.
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How Smart Brands are DemoCasting in Social Media
Convince & Convert
SEPTEMBER 29, 2015
There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.
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60 How Social Media is Affecting the News
Proactive Report
SEPTEMBER 25, 2014
A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Find News.
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73 Social Media Strategy Daily News
Proactive Report
FEBRUARY 20, 2011
A Dramatically Different Approach to Social Media Metrics in 2011. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity.
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73 Traffic From StumbleUpon Has Dropped 53% Since July
The Realtime Report
NOVEMBER 7, 2012
The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. In June, comScore reported that traffic was down 24% from the previous year ( TechCrunch ).
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The Shape-Shifting Reality Of Shopping
Twist Image
AUGUST 13, 2013
They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. Plus, the data just keeps pointing us further down the road. millennial media. social media. social media strategy. millennial media. social media. attribution.
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Pinterest Breaks Through to the Top 50 Websites!
The Social Media Incubator
NOVEMBER 8, 2012
The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Why Pinterest?
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How Can Linkedin Grow?
Idaconcpts
MAY 24, 2011
Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It It is not a secret who get the lion’s share of the social media action. Where is the Growth for LinkedIn?
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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV
The Realtime Report
DECEMBER 12, 2012
A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year.
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Is the Hype around QR Codes Overblown?
Idaconcpts
FEBRUARY 29, 2012
The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.
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135 Monetization: Social Network Advertising
Laurel Papworth
JULY 13, 2010
Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43
A Simple Workflow for Keyword Research for Content Planning
Adam Sherk
JULY 9, 2013
But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. There is rarely a 100% “right” answer.
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183 Social Media Better for Brand Building Than ClickThroughs
Proactive Report
SEPTEMBER 14, 2009
ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Social media training is vital to your marketing success in 2009 and 2010.
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58 30 Social Media Stats for the C-Suite
Jeff Esposito
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.
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Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 28, 2012
Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). Instagram averaged 7.3 million daily active users in August, compared to 6.9 million for Twitter.
PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision
Webbiquity SMM
NOVEMBER 8, 2011
Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?
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Social Media Better for Brand Building Than ClickThroughs
Proactive Report
SEPTEMBER 14, 2009
ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Social media training is vital to your marketing success in 2009 and 2010.
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53 Top Blogging Statistics: 45 Reasons to Blog
Writtent Blog
APRIL 25, 2013
small businesses use social media to promote their businesses. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%).
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111 9 YouTube stats to inform your marketing strategy in 2019
Sprout Social
MAY 10, 2019
This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.
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What You Didn’t Know About Snapchat’s Power for Social Good
Convince & Convert
FEBRUARY 19, 2016
For any social impact campaign today, building awareness on social media is critical. According to Comscore , over the last year in the U.S., Snapchat’s own data claims 12% of its nearly 50 million daily users in the U.S. While teens make up a large part of the audience (45%), the users are aging up.
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60 Why Google Has the Hammer To Make Businesses Use Google Plus
Convince & Convert
JULY 3, 2011
I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media.
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What the ComScore Digital Year in Review means for small biz marketers
Akamai Marketing
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.
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Why Google Has the Hammer To Make Businesses Use Google Plus
Convince & Convert
DECEMBER 30, 2011
I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media.
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149 Why Google Has the Hammer To Make Businesses Use Google Plus
Convince & Convert
JULY 3, 2011
I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media.
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Internet Marketing Basics: Understanding Our Search Engine Overlords
Josh S Peters
MARCH 6, 2009
Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. They get their info from the dynamic process of crawling and building a data base (or search engine index) of the information they find. B Baidu = 3.2 B (China) Microsoft = 2.1
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What is Twitter?
Social Media Network Marketing
MAY 16, 2009
lakh unique visitors in India as per comScore data released in February 2009, is still nascent in the country and not many brands are using it. This way, members can follow and start receiving messages from each other. Members can send and receive 'tweets' through mobile phones as well. Twitter.com, which received about 1.2
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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
Buffer Social
JULY 27, 2016
Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. These days, content on social media has a very low shelf life.
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40 Struggling to Find That Stat? Research Tips for Social Media Marketers
Hootsuite
SEPTEMBER 10, 2019
Great social media research skills can help boost your reputation as an expert in your field. It can be tricky to find the precise data you’re looking for from a credible source. In this guide, you’ll learn seven effective ways to conduct social media research for professional, accurate content.
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111 Report Ranks Reputation and Exposure of Brands Across News and Social Media
Bill Hartzer
FEBRUARY 8, 2010
Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.
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Optimize and the Confluence of Search and Social Media
Convince & Convert
APRIL 26, 2012
date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. then search and data and all that propeller hat kind of SEO stuff that was. And I found, interestingly, that the media relations efforts, the outbound calling of. Lee, how are you?
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134 Women + Social Media = ?
Diva Marketing Blog
NOVEMBER 30, 2011
Social Media. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group.
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