Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

Quantcast 188

Quantcast Data comScore Microblogging 188

Bill Hartzer

APRIL 18, 2011

– Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. – Report on and analyze site & traffic trends (via Google and Yahoo Analytics). . – Identify and design internal and external link building programs.

SEO 136

SEO Engineering Hitwise comScore 136

Josh S Peters

MARCH 6, 2009

Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. Defining Search Marketing Total world wide searches per month: 61 Billion Google = 37 B Yahoo = 8.5 B Baidu = 3.2 B (China) Microsoft = 2.1 B KHN = 2 B eBay = 1.3 B AOL = 1.2

Engineering 113

Engineering Marketing Telecommunications comScore 113

Bill Hartzer

FEBRUARY 8, 2010

General Sentiment uses patent-pending technology based on 5 years of research directed at Stony Brook University. Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. YAHOO $291,766,667.

News 110

News Report Social Media Reputation 110