Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Socialized

JANUARY 22, 2010

That might be realistic for startups and small companies, but no way would you find the CEO of Adobe in the company’s booth. A little research can help a company avoid investing in the wrong places. There’s plenty of data on social network demographics, although, as we learned above, it’s not always consistent.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. The full set of data tables are available directly from Ipsos under the "Detailed Tables" link. The Harvard Business Review takes a look at the rise of the digital CMO.

Social Media 165

Social Media Tumblr Authentication comScore 165