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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

Research 183
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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

An ecommerce company in the New York area (New York City) is seeking what they are calling an “SEO ninja&#. We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. The SEO Lead will be responsible for top to bottom management of SEO activities.

SEO 136
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111
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Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. Keyword research is something that I have always had a bit of trouble with but thankfully there are a few tools to help us out. B Baidu = 3.2 B (China) Microsoft = 2.1 B AOL = 1.2

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Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed.

SEO 198
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3 for the year).

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Optimize and the Confluence of Search and Social Media

Convince & Convert

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. then search and data and all that propeller hat kind of SEO stuff that was. SEOs were making money in ’97 by optimizing for Altavista, Hotbot, and. Lee, how are you? Doing great.