Is the Hype around QR Codes Overblown?
Idaconcpts
FEBRUARY 29, 2012
At the time, she was going out on a limb because digital marketers were seriously punting QR codes as the way of the future. The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. So, what are marketers to do? They should play to their strengths.
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