Report Ranks Reputation and Exposure of Brands Across News and Social Media
Bill Hartzer
FEBRUARY 8, 2010
Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. The top two brands in the survey, Microsoft and Google, together generated about $1.3 comScore December 2009 Search Engine Rankings comScore, Inc.
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