Report Ranks Reputation and Exposure of Brands Across News and Social Media
Bill Hartzer
FEBRUARY 8, 2010
General Sentiment uses patent-pending technology based on 5 years of research directed at Stony Brook University. Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. YAHOO $291,766,667.
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