comScore Data Influencer Research 
Adam Sherk
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?
Direct Marketing Observations
MARCH 19, 2012
Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
MAY 10, 2019
This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.
Socialized
JANUARY 22, 2010
Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. A little research can help a company avoid investing in the wrong places. That was three years ago!
Buffer Social
JANUARY 25, 2018
If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. We’re very grateful to the companies and organizations that have collected and analyzed the data. There are now almost 2.5 There are now almost 2.5
Jeff Esposito
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). One out of every six minutes spent online is on a social network ( comScore ).
Expert insights. Personalized for you.
183 
Let's personalize your content