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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

Research 183
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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

– Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. – Analyze website performance, trends and click stream path activity to provide data driven business insights leading to improvements to the website experience. Partnering Internally.

SEO 136
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Editorial SEO Tactics for the Newsroom

Adam Sherk

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. are optimized to improve keyword focus.

SEO 198