Remove comScore Remove Conversation Remove Loyalty Remove Marketing
article thumbnail

Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Content that sparks conversations in social media sites is very effective for brand building. Markets do not want to talk to flacks and hucksters. Much more so than advertising.

article thumbnail

Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Content that sparks conversations in social media sites is very effective for brand building. Markets do not want to talk to flacks and hucksters. Much more so than advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TweetChats #socialmedia

Diva Marketing Blog

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. Although #socialmedia is structured around 3 20-minute segments each with a unique question, it was fascinating to watch the sidebar conversations occurring simultaneously. The questions: #1. here are my take of the highlights.

article thumbnail

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88
article thumbnail

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can marketers learn from this? The team identified and activated voters by creating the perfect cycle of microtargeting models, directing volunteers to conversations with specific voters at the door or over the phone. earn loyalty from new, active Republicans. What can marketers learn from this?

Groups 125