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Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The static website is dead long live the static website.
Direct Marketing Observations
MAY 16, 2011
In a recent GroupM Search and comScore study this has pretty much been verified. The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip.
Direct Marketing Observations
MARCH 19, 2012
mobile subscribers were using almost 40 million tablets, according to ComScore. It’s where your customers, clients and colleagues are going. Need the data to prove it? After less than two years, U.S. In contrast, it took smartphones seven years to reach that level of adoption. need more proof?
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