Adam Sherk

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. But in the past they focused primarily on Facebook Page creation and management so I’ve included them. Socialbakers.

Analytics 253
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Category and competitive data from Hitwise and comScore. Other keyword research tools like Ubersuggest and Wordstream. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.). Search Queries data in Google Webmaster Tools. Moz’s Keyword Analysis tool (requires PRO account).

Research 183
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Editorial SEO Tactics for the Newsroom

Adam Sherk

There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer. Other sources include looking at Google Instant results and even the Google Wonder Wheel.

SEO 198