Sherrilynne Starkie

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Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter.

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A new venture: TRUEdotACADEMY

Sherrilynne Starkie

It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. . TRUEdotACADEMY blends a focused training experience with up-to-the-minute courses and materials to maximise digital competencies.

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How a social media consultant can help your business

Sherrilynne Starkie

It can seem like social media is a waste of both time and resources in a world of competing priorities. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

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Will the CoTweet gamble pay off?

Sherrilynne Starkie

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. How can ExactTarget hope to compete against a raft of very high quality free, or very low cost competitors like TweetDeck and HootSuite?

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Native advertising is here to stay

Sherrilynne Starkie

Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’. ‘Ads That Can Compete With the Best Material Out There’: An Interview With Jay Rosen on the Future of Native. The hope is that readers will click through to the advertisers own web property. Photo credit: Wikipedia). Related articles.