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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 185
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

In short: Brands help consumers differentiate between competing products, and make choosing the right one easier. Go into your website, your white papers, your product, and your out-of-of-home advertising. They led with this awkwardly-worded pitch: “Intelligent survey software for serious primates of all species.”

Brands 114
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How Bloggers Can Make Money from Brands

ProBlogger

They have to compete for budget. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). Online surveys. bespoke surveys: when needed, when asked for (but don’t be scared to suggest).

Blogger 42
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature. Do your research.

Tips 98
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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Webcasts |.

Wireless 100
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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

Surveys, interviews, and market research — these are the key insights that’ll help you find the right B2B buyers. A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media. What kind of content do they consume, and where do they hang out online?

B2B 52
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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Surveys suggest that many marketers are uncertain of the effect of content marketing. by MarketingSherpa.

Content 60