Direct Marketing Observations

JANUARY 12, 2018

Pro Tip #1: If your org is using social media of any type, you should have some type of social media influencer strategy. And… Having some type of influencer strategy will allow you to know more about the space that you’re marketing in and to. Do you know what the strategy, tactics & goals are for your organization?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

OCTOBER 18, 2012

That’s the nature of competing against Google and it’s algorithm changes. When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled, The 6 Basic Components Of A Strong SEO Strategy For Online Retailers. It’s cat and mouse.

SEO 240

SEO Directory Engineering Retail 240

Direct Marketing Observations

APRIL 11, 2011

Does either strategy ( I use the term lightly) work? Once my teams are suitably prepared, we measure where we are by competing. You’re in business to make money and you’re in business to compete against others that do what you do and sell what you sell. Not really. Does it buy you time compared to your comptetitors?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JANUARY 11, 2010

As with any disruptive technology there are no shortages of short-sighted integration strategies. First, it was Forrester with the POST methodology where the People, Objectives, Strategy then Technology were the core focus. Eventually we need to evolve, to discover the best ways to integrate into our management and business practices.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JANUARY 19, 2010

If vendors know they are still competing, they will continue to put the best package together that they can offer. By having this process, you maintain the most negotiating leverage. During this phase, you can narrow the scope, interview vendors and negotiate final costs.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

AUGUST 9, 2019

See what the content strategist is competing with every single day? Did you know that around 100 million hours of video are watched every day on Facebook? Or that more than 250 billion photos have been uploaded to Facebook? That equates to 350 million photos per day. See my point?

Content 122

Content UGC Metrics Compete 122