Dave Fleet

SEPTEMBER 7, 2011

Here are four ways to begin to improve your social media content strategy. That means you’re not just competing for the top-ranked text; you’re competing for the top-ranked image too, and the top-ranked video. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

AUGUST 31, 2010

As an ‘agency guy’ you’re privy to all sorts of plans, strategies and future-focused documents that your clients trust you to keep confidential. Other companies would love to get their hands on those documents, or even to just learn the general plans of their competition.

Reputation 360

Reputation Compete Company Questions 360

Dave Fleet

OCTOBER 14, 2010

Agencies are all competing for a slice of the digital pie. Tags: communications pr public relations social media strategy. Many clients will continue to operate with discrete channels for campaigns. That means you may need to work closely with other agencies to develop plans. Help clients to coordinate. So, what do you think?

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 16, 2016

Lastly, this shift is also leading to a new agency dynamic , as different types of agencies find themselves competing in the same space. As a result, we’re seeing an ongoing cross-pollination of talent as between media, creative and PR agencies as people move ever more frequently between them and each looks to compete effectively.

Mobile 105

Mobile Trends Compete Loyalty 105