Social Media Strategery
JANUARY 20, 2014
For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.
Social Media Strategery
FEBRUARY 15, 2011
I remember weighing a competing job offer some time ago that offered a higher salary, but I was the only one they had a budget for – I would no longer be working as part of a team. Here’s how I would imagine the Hierarchy of Needs for the Corporate Social Media Evangelist. The Social Media Hierarchy of Needs.
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Social Media Strategery
JUNE 21, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves.
Social Media Strategery
AUGUST 9, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media and IT Security: Adversaries or Partners? and social media depends on the both of you putting aside your differences and working together.
Social Media Strategery
JANUARY 2, 2010
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I had to be in total control of whether each would happen or do not happen, they had to be realistic, and they were somehow related to the work I do with social media and communications. Government 2.0
Social Media Strategery
DECEMBER 22, 2008
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I love thinking about the potential that social media has in fundamentally changing the way our government operates. I also love telling my clients that they’re not ready for social media.
Social Media Strategery
MARCH 2, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.
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