Meta’s Developing its Own LLM to Compete with OpenAI
Social Media Today
SEPTEMBER 11, 2023
Meta's building its own LLM to compete with others in the rising AI market.
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Social Media Today
SEPTEMBER 11, 2023
Meta's building its own LLM to compete with others in the rising AI market.
Social Media Strategies Summit
FEBRUARY 1, 2024
Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.
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Social Media Today
SEPTEMBER 11, 2023
Meta is building its own LLM to compete with others in the rising AI market.
Ignite Social Media
NOVEMBER 17, 2021
And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Subscribe to Social You Should Know.
Bill Hartzer
JANUARY 25, 2024
The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.
Ignite Social Media
MAY 19, 2020
We are proud to announce that Ignite Social Media was named a top social media agency by Agency Spotter! This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. Ranking Factors for the Top Social Media Agency Report.
Ignite Social Media
JUNE 14, 2023
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.
Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.
Ignite Social Media
DECEMBER 14, 2020
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.
Social Media Strategies Summit
DECEMBER 22, 2022
Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Treat Social Media As a Two-Way Conversation.
Social Media Today
NOVEMBER 5, 2023
The new chatbot will be made available to X Premium+ subscribers.
Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.
Forbes Social Media
JULY 11, 2022
The platforms are vying for short-form creators’ fickle attention by creating in-app opportunities for them to monetize their content.
Socialmedia.biz
SEPTEMBER 16, 2018
In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. Of those businesses, only half currently use their own standalone website, relying on social media sites as the primary thrust of their online marketing presence.
Social Media Strategies Summit
DECEMBER 7, 2023
She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. What Is the Enrollment Cliff?
The Realtime Report
JULY 21, 2021
Tips For Creating a Social Media. Social media’s popularity can be both a blessing and a curse for marketers. Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people.
Forbes Social Media
DECEMBER 1, 2022
The beauty of social media for small businesses is that, used correctly and wielded carefully, it really can be a competitive tool in getting your fair share of local customers and revenue.
Ignite Social Media
JANUARY 11, 2021
Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Zuckerberg will announce a new platform to compete with the increased popularity of Parler (RIP). MySpace will make a comeback.
Keyhole.co
MARCH 24, 2024
In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.
Ignite Social Media
DECEMBER 20, 2021
These “Lasso lessons” can be applied not only to our lives, but our work habits as well, and can be extra real for those of us on the front lines of brand communications in social media marketing. The content you’re posting isn’t only competing against like-brands. Lasso Lesson 1: Find Your “Nate the Great.”
Hootsuite
SEPTEMBER 6, 2023
Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?
Forbes Social Media
APRIL 3, 2020
YouTube is launching 'Shorts,' a feature within its app to directly compete with video sharing app TikTok. Set to launch at the end of 2020, this is the most serious attempt by a Silicon Valley tech company to rival the Chinese-owned app, which has become hugely popular over the past year.
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!
Buffer Social
SEPTEMBER 5, 2023
Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.
Sprout Social
DECEMBER 7, 2021
Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?
Sprout Social
APRIL 20, 2023
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Do you need help developing a strategy?
Sprout Social
AUGUST 3, 2023
In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.
Sprout Social
FEBRUARY 6, 2023
With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. How do you know which platform to prioritize to make the biggest impact on your business?
Sprout Social
OCTOBER 6, 2022
If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?
Forbes Social Media
FEBRUARY 11, 2023
Elon Musk, the CEO of Twitter who’s reportedly struggled with engagement on his social media platform, personally asked Twitter users to like a car ad for Hyundai on Friday.
Sprout Social
AUGUST 17, 2022
Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.
Sprout Social
DECEMBER 2, 2020
In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Planning & strategy.
Oktopost
MAY 26, 2020
They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well.
Ignite Social Media
JUNE 20, 2019
Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”.
Social Media Today
AUGUST 9, 2023
Some new ways for job seekers to showcase their skills in the app.
Hootsuite
JULY 25, 2023
A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.
Dave Fleet
SEPTEMBER 7, 2011
Here are four ways to begin to improve your social media content strategy. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. You should know, clearly, what you’re trying to achieve through your social media activity, and bear that in mind at all times.
Jon Loomer
MARCH 16, 2024
This drives me crazy… An advertiser shares their frustration on social media. You and I aren’t competing in the same auction. CPMs are through the roof. Everything was great for the past month and suddenly stopped working. Ads Manager is underreporting, overreporting , or generally buggy. “Is it just me?
yMarketingMatters
OCTOBER 22, 2014
SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Social media has leveled the playing field for small and medium businesses. . Social media is not a fad.
Visually SM
OCTOBER 29, 2020
If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.
Likeable
FEBRUARY 15, 2022
but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well. So, which brands had the best uses of social media on—and leading up to—Sunday? The post The Best Branded Social Media Content of Super Bowl LVI first appeared on Likeable.
Social Media Today
AUGUST 9, 2023
Some new ways for job seekers to showcase their skills in the app.
Sprout Social
NOVEMBER 29, 2022
When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Their social presence has such a clear personality.
Sprout Social
AUGUST 9, 2023
But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.
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