Dave Fleet

SEPTEMBER 7, 2011

Here are four ways to begin to improve your social media content strategy. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. You should know, clearly, what you’re trying to achieve through your social media activity, and bear that in mind at all times.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Tags: social media monitoring Marketwire monitoring Sysomos. Acquired by.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

DECEMBER 2, 2010

With that out of the way, on to the crux of the matter… To put it simply, bloggers accepting (or demanding) payment for posts changes the game for them in several ways: You shift from earned to paid media. You need to compete for budget. Let me explain further… You shift from earned to paid media.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MAY 10, 2010

So, if your Facebook Page falls into “owned media&# in our social media ecosystem , Community Pages would fit more into “earned media.&#. However, that page now has to compete with other Community Pages including Roots Canada and Roots. This isn’t about that. This isn’t about that either.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

OCTOBER 14, 2010

Not only do you drop back from that initial level of engagement, you also risk creating social media scorched earth as you do so. Agencies are all competing for a slice of the digital pie. Tags: communications pr public relations social media strategy. Take campaign-based Facebook pages, for example.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Loyalty Compete 105