Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149

Research Focus Group Marketing Survey 149

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Now, it’s the new norm.

Social Media 100

Social Media Strategy Team Review 100

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Case Studies : These are the B2B equivalent of product reviews.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. Building your audience online is tough.

Strategy 145

Strategy Marketing Sports Team 145

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?

Social Media 130

Social Media Engagement Strategy How To 130

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. But competing for the same demand makes scaling difficult and becomes counterproductive. Why LinkedIn competitor analysis is important.

Analysis 52

Analysis LinkedIn Research How To 52

Koka Sexton

AUGUST 11, 2023

Content marketing is a growing field with more businesses competing for attention and resources than ever before. In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices.

Strategy 52

Strategy Content Loyalty Marketing 52

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. For this analysis, I partnered with Compete, Inc. Not so fast.

Research 175

Research Facebook Compete Consultant 175

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 93

Analysis Report Examples Tools 93

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Let’s take a deeper gulp of Red Bull’s social media strategy. million YouTube subscribers.

Social Media 52

Social Media Strategy Sports Meme 52

Oktopost

OCTOBER 1, 2021

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. To create a positive brand identity that accurately embodies all the great things about your company, you need to follow a brand strategy. What is a brand strategy? That’s your brand strategy. Email Address.

Template 62

Template Templates Strategy Brands 62

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Customer-centric strategies. Adjust marketing strategies. Guest post by Mehdi Hussen. Through social listening.

Sentiment 142

Sentiment How To Analysis Trends 142

The Realtime Report

NOVEMBER 4, 2022

After all, everything depends on the chosen brand, and your marketing strategies or product labels will depend on which brand you wish to project. Research Other Brands. You don’t want to compete with an established company with a similar brand. Determining your company’s brand isn’t a walk in the park.

Company 91

Company Brands Compete Project 91

Hootsuite

SEPTEMBER 6, 2023

Tell me about a strategy or campaign you created that you’re most proud of. Explain the planning and execution of a successful strategy or campaign, and point to specific actions you took that helped make it awesome. Any position you interview for is going to require some research about the company. Time to brag!

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Social Media Strategies Summit

DECEMBER 22, 2022

With that in mind, we’ve rounded up ten tips and strategies to boost engagement for government on social media. Whether an important public service announcement, a local road closure, or an inspiring success story, news-driven content should be one of the key components of your social media content strategy.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Convince & Convert

NOVEMBER 30, 2023

It’s not enough to simply have a brilliant strategy. Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Here we ask our leaders to pause and consider the strategy in the context of the larger organization.

Project 125

Project Collaboration Buy Team 125

The Realtime Report

SEPTEMBER 8, 2023

Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention. Better content is the only effective strategy that enables you to beat your competition. Crafting research-driven content is crucial and also helps your content rank high.

Content 91

Content Engineering SEO Compete 91

The Realtime Report

MAY 4, 2020

It is important for business owners to always consider ways in which they can take their company forward in order to stay current, to compete at a higher level, and to appeal to their target customer. Making changes to a business will always be a risk, but you can mitigate this risk with the use of thorough research and data analysis.

Tips 143

Tips Compete Consultant Analysis 143

Kikolani

JULY 1, 2010

Before starting your research, it is important to note that there is no “magical&# process which assures you the top position in a search engine. It is covering just one strategy to decide your keywords, and there are so many ways to determine keywords. In Market Samurai, click on the section “Keyword Research.&#

Research 142

Research Adwords SEO Software 142

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY. Altimeter ).

Strategy 59

Strategy Content Compete B2B 59

Kikolani

DECEMBER 6, 2011

What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. The following should convince you to at least give Google+ pages a try. Social Media. Stop Bothering Me!

Analytics 118

Analytics Research Real Estate Google 118

Social Media Marketing

MAY 23, 2016

This has also created immense competition in this business and thus as an online store or a marketer you need to work on some well-conceived strategies. Let us take a look at five E-commerce PPC strategies that can work for your business. Thus it is a worthwhile strategy to mention the price of your products in the ads.

Strategy 99

Strategy Price iPhone Buy 99

OnlineRockersHub Marketing Blog

SEPTEMBER 1, 2019

Strategies to Drive Traffic with Buyer Intent: Benchmark your objective. Research relevant sources of traffic. Research the most relevant sources of traffic. The next step to keyword research is coming up with topic ideas for a strong outline of your article. Evaluate your current assets. Create killer content.

Template 57

Template Templates Strategy Content 57

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. According to our research, 73% of those surveyed said their influencer marketing budget is shared with their social budget.

Metrics 100

Metrics Influencer Marketing Survey 100

The Realtime Report

MARCH 26, 2017

Have You Developed A Communications Strategy For Your Business Yet? As a small business owner , you face many challenges if you want to compete in today’s marketplace. Having a sound communications strategy in place will make your business stronger. Communication research. Why Does Effective Communication Matter?

Strategy 70

Strategy Skills Training Analysis 70

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Social Media Strategies Summit

DECEMBER 7, 2023

For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. We are competing against everything that is out there on social media,” she explains.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Webbiquity SMM

JUNE 21, 2022

Brands compete for the attention of their customers in real-time, across various channels. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Practice Proper Channel Management. Over to you.

Influencer 288

Influencer Brands Policies Privacy 288

Waxing UnLyrical

MAY 2, 2013

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Run a search and then refine that search to find a specific keyword or phrase that your site can compete for.

Adwords 278

Adwords SEO Compete Analytics 278

Convince & Convert

FEBRUARY 15, 2016

Indirect: These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too. They may not sell a similar product to you or belong to the same industry, but they compete for the same time and energy a customer might reserve to enjoy your product. Collate Your Research.

SEO 60

SEO Engineering Strategy How To 60

Sprout Social

MARCH 28, 2022

But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box. It can be your competitors’ social media presence, brand positioning, pricing strategy, product tiers, or even their recent job postings. Relentless researchers. Master distillers.

System 105

System How To Analysis Team 105

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. Social currency = attention + action.

Content 164

Content Training ROI Compete 164

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Beating your competitors on social is an audience-first strategy. They sell the same (or comparable) product or service.

Compete 160

Compete Analytics Analysis Sentiment 160

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

LinkedIn 77

LinkedIn Data Strategy Content 77