Buzz Marketing for Technology
MAY 7, 2013
Social listening technologies like Radian6, Hootsuite (or whatever your favorite is) will allow you to chime in at most relevant times with potential buyers, middle of funnel prospects or even existing customers – keeping you top of mind at all times! Remember – when you’re there alone there is no one to compete!
Webbiquity SMM
OCTOBER 13, 2010
Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies.
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Dave Fleet
JULY 5, 2010
As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. This particular acquisition is particularly interesting, as the acquisition is by a company on the “traditional media&# side of the fence.
Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.
Convince & Convert
JANUARY 13, 2011
That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Now, the calls are coming through online, via the social phone.”. Executives and Management.
Convince & Convert
SEPTEMBER 11, 2011
(Admittedly, doing this well isn’t easy today, although companies like janrain are getting there fast, and certainly SalesForce is eyeing it big-time with their Radian6 acquisition). Whether the score is ultimately powered by Klout, someone else, or a cabal of competing providers isn’t the issue, and is of little importance.
Convince & Convert
MARCH 29, 2012
So we need to buy Radian6 or Argyle Social or Involver.” Likewise, I don’t do a whole lot with social and some of the advanced stuff with WhatCounts, because its core competency really is shipping an awful lot of email. Once you are competent at using the tool, then you start to vary it. It is a cipher.
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