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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Analysis 105
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. How often do they publish each? Sign up for one of our upcoming social media conferences. What do they say in their Instagram bio?

Analysis 186
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Trending Sources

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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

Even teams with a more structured publishing calendar and workflow can experiment with ways to bring subject matter experts into the content creation process, or identify a timely trend to inspire new posts. For every post that makes it into the publishing queue, there are often dozens lost to lengthy social media approval processes. “I

Library 123
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When’s the Best Time to Publish Blog Posts?

ProBlogger

So in preparation for my upcoming webinar, titled Science of Blogging, I decided to combine all of my existing data on timing with my new research into one master post on the subject. Next, I looked at the effect that the time articles were published had on the number of times they were shared on Facebook.

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Twitter trending topics: How they work and how to use them

Sprout Social

Plan a content calendar based on past and upcoming trends. Published on Categories. Published on. So unlike other advertising platforms, you won’t compete with any other advertisers in your area on Twitter for 24 hours. That’s not to say that brands can’t participate in broader, more popular hashtags.

Trends 129
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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Social proof is the key to motivating prospective customers, particularly during the upcoming flash-sale weekend. A picture is worth a thousand words.

UGC 43
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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Any mention across X, Meta, TikTok, and online publishers for posts and/or articles mentioning Taylor Swift combined with modifiers like “Travis Kelce”, “Super Bowl”, “NFL”, and “Chiefs” were tracked. Their search ended with Keyhole.