Waxing UnLyrical

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

But right now, you are literally competing not just with other IRL event producers, but the Facebook algorithm, Google spiders, and your grandmother’s neighbor who has just discovered hashtags. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Less is more.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot. But you could also tell who was really trying to compete in the competition. At the start. even if the scoring system is inexact. What do you think?

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How Much do Senior Pros Care About Using Social Media? Not Much

Waxing UnLyrical

Digital skills proved to be the weakest competencies for survey respondents. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Please share in the comments below… and come say “hi” if you’re here! Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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The Libyan Revolution As Seen From Malta

Waxing UnLyrical

Another interesting aspect has been watching who is collecting and publishing information. By following people on Twitter and talking directly to Maltese nationals who live and work in Libya and their relatives, bloggers like @planetmona have competed with the country’s traditional media.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Sales and Marketing are measured by their business impact, and PR will be, too.

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

If you want to compete in today’s fast paced business environment, you have to be social. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. But just simply being active on Twitter, Facebook, and all the rest is never enough. Please share in the comments below. .

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