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Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

Compete 277
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Competing with Free

Direct Marketing Observations

Or maybe you’re all about new product launches? How do other companies compete when Nike, Gatorade and AE give stuff away for free? Does giving something away for free inflate the value of that new product or service? It may create awareness of the brand, product or company but there is no value in free. Engagement?

Compete 162
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Instagram Builds Shopping App to Compete with Amazon

Socialmedia.biz

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. However, the company has recently posted an open job listing for a Product Marketing Manager for Shopping which seems to confirm the company’s move into e-commerce.

Compete 102
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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

comScore 299
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

83% of people care as much about how a brand treats them as they do about the quality of its products. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

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Is Productivity Waning with Your Employees? How to Spark Improvement

The Realtime Report

Is Productivity Waning with Your Employees? You can have the best product/service and business plan in the world, but without a strong, experienced, and knowledgeable workforce to back it up the business will never reach its true potential. Your employees may even have some great ideas themselves on how productivity can be improved.

Products 117