David Griner at AdWeek (@ griner ) says that “s martphones have transformed the real world into a giant game board, allowing users to interact and compete in ways that were science fiction a decade ago ” and goes on to share three great examples of marketing campaigns that leverage location-based reality gaming – GoSmithsonian Trek In June 2010, America’s premier museum kicked off a high-stakes scavenger hunt called The GoSmithsonian Trek, which allows visitors to compete to solve puzzles based on clues hidden throughout the Washington, D.C., million fans. Lets talk. MORE >>

People are calling it a Facebook killer (due to privacy concerns). Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places. Chad Richards is Social Marketing Manger at Firebelly Marketing, a social media marketing agency. even a year back. MORE >>

The report indicates that an absence of traditional advertising and a superior mobile product led to Google+’s higher rating, while users complained about ads and privacy concerns on Facebook.  Facebook and Google+ are competing on two critical fronts: customer experience and market penetration. Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI).  But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. The average score in the Social Media category was 69, down 1.4% MORE >>

25% of users don’t bother with any kind of privacy control. Statistics from Compete, Twitter Press Centre and BNN News. Klout changed its privacy model to allow opt-out from its service after a negative backlash in 2011. Back in July 2010, I wrote a post called “52 Cool Facts About Social Media” I wanted to have a look at some of the mind-boggling and truly impressive numbers from this space we play in. also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games. My, what a difference two years make! Enjoy! MORE >>

Growing public concern over privacy and the emergence of what mobile authority Joy Liuzzo calls “Mobile Sentient Beings,” highlights our very human requirements for simple, transparent services we can trust. The debate prompts me to recount the main points of my recent column at EContent magazine , which explores why trust is also the most fundamental competency required by all the players that make up the digital business ecosystem. At one level, it’s about measures to make sure our personal information and assets are protected. Related articles. MORE >>