Direct Marketing Observations

JANUARY 19, 2010

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. Where to Start?

RFP 159

RFP RFI Social Media Proposal 159

Twist Image

APRIL 18, 2012

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. In short, it's not a science. it's about the weight class.

RFP 106

RFP RFI Proposal Compete 106

Twist Image

APRIL 26, 2011

The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. and somewhat broken. Look for lateral experience. Don't ask for credentials.

RFI 101

RFI RFP Insurance How To 101

Bill Hartzer

AUGUST 7, 2009

Let me show you one prime example of some of the junk that people calling themselves “internet marketing specialists&# and SEO specialists are spamming (sending unsolicited commercial email). Hello, my name is Jason Miller and I am an internet marketing specialist. Even keywords I’m not currently competing for.

Engineering 91

Engineering Industry RFP SEO 91

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Risk Management. Knowledge Management. Compliance. User Satisfaction.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Collaboration 100

Collaboration Study Diagrams RFP 100

Myrland Marketing

JUNE 29, 2010

Those of us in communications and marketing need to take advantage of what it has to offer. That said, social media can be fickle and hard to control and is increasingly suspect when it comes to marketing. Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? Stumble upon something good?

RFP 77

RFP Social Media Comments Training 77