Compete and Marketing - Social Media Informer

Competing with Free

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. How do other companies compete when Nike, Gatorade and AE give stuff away for free? So how do you compete? The point- we have created free markets for free which is a flawed model right out of the blocks.

Compete

Compete Case Study Social Networking Small Business

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

JANUARY 17, 2019

As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. Absolutely.

Social Media

Social Media Marketing Social Networking Compete

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B

B2B Influencer Conversation Social Media

What Should Be The Outcome of Brand Conversations in Social?

Direct Marketing Observations

NOVEMBER 15, 2011

” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with fans and getting them to share and discuss brand-related content. Got any free shoes?” Is the above simulated conversation the basis for a relationship?

Conversation

Conversation Brands Banking Compete

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

MARCH 16, 2015

Customers should not have to compete with a brand. So if consumers are competing, which they shouldn’t be, at least brands know that there are eyes and ears on the customer experience now. I hate when I hear the term, “the customer now has the upper hand.” ” That’s not what this is about.

Compete

Compete Sample Samples Focus Group

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

OCTOBER 18, 2012

That’s the nature of competing against Google and it’s algorithm changes. It’ similar to watching the standings in Major League Baseball. Some days you may gain on the competition, other days you lose ground, and still others, nothing changes. It’s cat and mouse. The pursuer and the pursued.

SEO

SEO Directory Engineering Compete

What Does it Mean When Social Media Companies Can’t Survive?

Direct Marketing Observations

OCTOBER 7, 2010

Not only is Facebook swallowing up our time, but it’s redefining our choices and driving our preferences-which means that companies that are trying to go it alone in the social media landscape, now have to compete for attention and eyeballs of people that prefer to play inside the walls of Facebook only!

Company

Company Social Media Microsoft Web 2.0

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

APRIL 11, 2011

Once my teams are suitably prepared, we measure where we are by competing. You’re in business to make money and you’re in business to compete against others that do what you do and sell what you sell. Amazing players aside, preparation can go a long way. Then I know exactly where to focus my practices and future game plans.

Company

Company Social Media Compete Sports

The Social Customer

Direct Marketing Observations

NOVEMBER 2, 2010

You think marketer’s lives are rough, try being the customer. B2B Customers: You used to have a few vendors that competed for your dollars, the agencies were simply creatives and technology vendors simply did technology. Marketing was marketing and technology was, well, technology and never did the two meet.

B2B

B2B Patterns Comparison Compete

It’s Not About Social Anymore

Direct Marketing Observations

JUNE 19, 2012

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. Even if it was an honest mistake. But something has happened. No, social isn’t dead, not by a long shot.

Mashup

Mashup Mobile Consultant Microsoft

This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. For larger business competing in multiple markets or globally, social business will play a larger part of their business success.

Social Media

Social Media Compete Tweetdeck Small Business

Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

NOVEMBER 23, 2010

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search.

Mobile

Mobile MySpace SMS Yahoo

The Problem with the Social Web

Direct Marketing Observations

APRIL 4, 2011

But we weren’t competing for the same eyeballs and ears, so it didn’t matter. But with additional bells and whistles and a different topic. The same but different. What drove both were the variety and types of people that participated. Was it a form of “Me-too&# -ism?

Patterns

Patterns Hashtag Microsoft YouTube

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

JANUARY 19, 2010

I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP. If vendors know they are still competing, they will continue to put the best package together that they can offer. By having this process, you maintain the most negotiating leverage.

RFP

RFP RFI Social Media Proposal

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

MARCH 4, 2010

One of the fastest growing companies on the Inc 5000 List and also one of the most visited health and fitness sites according to Compete. But…Who or what are they missing out on? Lifescript would appear to have it all. Including the tacky ad placement in the top right hand corner. Other than that, I like this site.

Social Networking

Social Networking Exercises Sites iPhone

Content-The Struggle is Real

Direct Marketing Observations

AUGUST 9, 2019

See what the content strategist is competing with every single day? It is no surprise that ‘32% of marketers say visual images are the most important form of content for their business,’ and why Instagram has such a high number of engagement. Or that more than 250 billion photos have been uploaded to Facebook? See my point?

Content

Content UGC Metrics Compete

Google Plus versus Facebook? Really…

Direct Marketing Observations

SEPTEMBER 3, 2013

Is it possible that G+ could actually compete with Facebook? It’s hard to actually write that in the title. Check out this infographic from Social Annex , what do you think? Facebook google social media G'

Google

Google Facebook Compete Social Media

Information versus Opinion and Search versus Social

Direct Marketing Observations

SEPTEMBER 20, 2011

Look at how brands have to compete and win against you, your friends and relatives, against gamed search , gamed social and everything else, in just trying to get a message out that says, “Hey our product is good trust us”-. See the challenge foe the brand?

Forums

Forums Research Buy Compete

Social Media Informer

Direct Marketing Observations

Competing with Free

Why Social Media Will Challenge Marketers in 2019

Trending Sources

Conversation Gained-How to Determine Influence in B2B Social Media

What Should Be The Outcome of Brand Conversations in Social?

Why is the Customer Experience so Hard to Deliver On?

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

What Does it Mean When Social Media Companies Can’t Survive?

Should Companies Play it Safe in Social Media?

The Social Customer

It’s Not About Social Anymore

This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Our Shifting Notion of Search, Social and Mobile.

The Problem with the Social Web

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

The Top 20 Health and Fitness Social Networks

Content-The Struggle is Real

Google Plus versus Facebook? Really…

Information versus Opinion and Search versus Social

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