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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Social media has changed the way we consume information and naturally, that applies to fashion. The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers. 3 trend forecasting tips for retail brands. Here’s why.

Retail 126
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

And this informs your marketing game plan. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 105
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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Posted in Commerce eCommerce Strategy.

Meeting 232
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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Additionally, consumers are smarter and savvier in their use of the extensive toolset that the Internet provides to make more informed decisions. As a marketer, how do you possibly compete for attention within this constant stream of information? Competing for attention is simply no longer sustainable.

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Customers are routinely using smartphones, desktop computers, and in-store visits to inform purchase decisions, with 82% of consumers referencing their phone while shopping in a store. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. Source: Localytics. .

Brands 109
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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Let’s take a closer look.

Review 127
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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. concept communication business chart dark blue background.

Data 79