Remove influence
article thumbnail

The work isn’t done: Make brand activism more than a moment

Sprout Social

H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Consumers understand the power of a brand: its platform, influence and capital. ESSENCE [link].

article thumbnail

Why You're the Key to Social Media Success

Convince & Convert

[link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives.