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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area.

Analysis 105
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

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The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

You’re competing with millions of other advertisers in the Facebook ads auction. The price is driven up in that auction due to things like ad quality, audience size, and competition. Position your products as gifts, if you can. Maybe you’re in a difficult industry that struggles to fit into a gift-giving season.

CPM 209
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. Competitor analysis: With industry-specific insights and competitor analysis, brands can fill in gaps in their products and services.

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How to build a competitive intelligence system that wins

Sprout Social

Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry. In order to build a competitive intelligence culture that sticks, you need a team of high-achieving analysts who live and breathe your industry. Master distillers.

System 105
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The role of AI in creating a more human customer experience

Sprout Social

An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts. This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues.

Sentiment 104