Trending Sources

Do Content Marketers Compete?

Spin Sucks

Today’s guest post is written by Andy Crestodina. . I’m a capitalist, so I love the concept of competition. I’m in a very “competitive” industry, but I’ve often said I don’t really have competitors. If you think you’re competing with someone, you just don’t know them well enough yet. began to wonder, do content marketers compete?  . Collaborate, Cooperate, Compete?

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

According to a recent Harris Poll , offers and prices are two of the most valued factors for people making dining decisions. This simple addition can connect prospects to pricing, videos, case studies, details about their product/service, and contact information. This is a guest post by Julian Rockwoord, a product manager at  Signal. Good Things Come on Packages. At Your Service.

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

They are slowed down by legacy systems that make it increasingly difficult to evolve and compete as clients seek more innovative strategies and services. Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models.  Are you seeing shifts in marketing agency structures, pricing, and personnel? Disruptive Force. Your Thoughts.

What Publicis Omnicom Is Screaming At Our Industry

Twist Image

How about the efficacy of client services and project management to return better work at a more efficient price to the brands? It''s all about how the new Publicis Omnicom will compete (or be better frenemies) with the likes of Google , Facebook , Twitter and Amazon. We''re not in the TV industrial complex anymore, Toto. They''re using words like technology, data and digital, while the more commonly used vernacular of our industry (the creative, advertising, strategy, insights and more) are hardly whispered into the bigger dialogue. advertising industry.

Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

There are two things that all design professionals hate : competing for your business, and doing spec work. There are two reasons why crowdsourcing is actually a good thing for the design industry: 1. The design companies that can do the same will, no doubt, continue to compete. 2. Here is his guest post.]. “Oh, crap.&#. How could it not? Who can blame them?

13 Things to Include in a Communications Firm Business Plan

Spin Sucks

This is where you’ll state which kinds of clients by size, industry, and marketing needs. or it could be the industries in which you specialize. Plan : Develop deep and narrow expertise in industry XX or in specialty XX with focused positioning that include targeted staffing, research, special resources or capabilities, relevant work experience, and other activities.

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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

You are here: ViperChill » SEO » Conquering Big Industries: My Bulletproof SEO Strategy Conquering Big Industries: My Bulletproof SEO Strategy Written by Glen, this post has 126 Comments Generally speaking, the more traffic you can get to a website the more money you can make. Health, gambling, forex and gaming industries for example, are very competitive online.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

But the same general approach applies to any industry. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands. There is a basic free plan plus some more robust plans that are reasonably priced. Each tool is free unless otherwise noted. Finding Bloggers and Influencers.

Monitoring What Others Are Saying About Your Organization


You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself. Google Alerts. I was previously the content manager for a very prominent business in the online LSP (language service provider) industry. Part of managing your organization’s brand is being consistently aware of what others are saying about it. Paid Apps.

Ultimate Guide to Social Media Marketing

Sprout Social

What to Share You can Tweet your blog posts, articles from around the web, industry news and more. Spend time each day looking through what’s trending topics and think of ways to join conversations even if they aren’t completely related to your industry. Most of these accounts are celebrities or not specific to your industry. The more industry-specific you can get, the better.

Why B2C Can Be Thought Leaders Too

Engaging Brand

What about the industry you are in - what is changing, what needs to change? If you think that customers couldn''t possibly follow you - then maybe that is because you are seeing your business as a transaction rather than a brand that adds value in someway to consumer''s lives.nothing wrong if that is what you want but in that case you will always be competing on price and not added value.

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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

There are unique people like this in almost every industry (Matt just so happens to be in social media) — and if there aren’t, then wow what a great opportunity for you to be the first! And if all else fails, you can try following people with a similar job title or from particular companies you admire or compete with. Price : Free. Price: Free. Price: Free.

51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

These are niches which have a level of competition that allows you to compete, and fast. It’s funny to see that some people are trying to capitalise on this new opportunity already with some high-priced domain names. In regards to monetising the traffic, it really depends on what industry you choose. Legal industries online are some of the most profitable out there.

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Kick Your Competitor’s Ass

Geoff Livingston

Growing the pie bigger and helping the industry makes sense. The cause space could stand for less competition and more cooperation since nonprofits seek to resolve the world’s ills rather than compete. Still, nonprofits have different ideas and approaches towards change, and compete. Yes, you did read the headline correctly. They are clueless about winning market share.

PIN’s: The Future of Private Link Building

Viper Chill

There isn’t much to say on this one besides feature snippets are to be found for millions of search queries in every industry imaginable. You could view PIN’s in a similar light. I am utilising them because we’re not competing on a fair playing field, and what is supposed to work is very rarely what ranks, at least in the industries that I operate in.

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How To Curtail Showrooming: Charge Admission

Twist Image

For those uninitiated, showrooming is when consumers go to the physical stores, wander the aisles and perform price comparison and/or complete the purchase on their mobile device. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Best Buy has been at the center of this mobile trend and his been fighting - with all guns blazing - by offering matching prices and more. matching prices. apple.

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Does Your Content Marketing Pass the Mom Test?

Convince & Convert

As I look out at the thousands gathered here this week to learn, to teach and to celebrate, I am struck by two contrasting observations: First, it is remarkable how fast this industry has grown. Here’s why you should care, jaded content professional: Competition commoditizes competency. Competition commoditizes competency. But remember, Competition commoditizes competency.

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

billion industry. Unfortunately, it’s only going to get more difficult as brands compete in a social media arms race. Increasingly, to compete effectively in social media, brands realize that to play, they must pay. Social media monitoring platforms  have been around for years, but their hefty price tags often relegated them to a wish list for many organizations.

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This Week in Social Media – 5/22/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry News Google is demanding that Microsoft remove the YouTube app from Windows phones , as it allows users to view the videos without ads and to download videos directly, both violations of the terms of service. These are those links. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine.

Why Listening Is The Key To Influence


Perhaps they write about the markets that your company competes in. Perhaps, they lack awareness of your pricing and promotion or have never actually seen your product.    What do they like and dislike about the brands they write about?  Brands also need to listen to social influencers who write online columns for sites catering to your industry.  Developing Customer Advocates.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. That means we need to develop and distribute content that is as good or better than anything else in our industry to attract and retain customers. That is no longer the case.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. That means we need to develop and distribute content that is as good or better than anything else in our industry to attract and retain customers. That is no longer the case.

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What Your Webmaster Can’t Do For You


In the web development and SEO worlds, especially, even the industry’s best and brightest are subject to the whims of Google, Mozilla, Yelp, and hundreds of other major players. Any good webmaster will know the right questions to ask, but if your webmaster isn’t too familiar with your industry, many times they won’t even know where to start. R5GJNQWPUEK8 . What Can I Do About It?

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings. 22 Resources for Data-Mining Your Industry. Compete Details.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

Why did you choose these industries? We did this because we knew the first niche very well and had sold to this industry before for other services. The first is niche & industry the second is niche & area. Today, because many have gone down this path, most industries have “the gurus” and while you can disrupt them it is not that likely. Investing.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Where does fitness fit into the list of competing priorities? Many throughout the industry have reduced how much they publish weekly yet have continued to see their metrics increase. You absolutely can get away with working out less, physically and mentally, but you pay a price in capability and achieved potential as the tradeoff. They push you to be sharper. iPhone.

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Why Google Pushed Me to Build a (Bigger) Link Network

Viper Chill

Over the next several decades, it continued to expand smartly into adjacent industries and around the world. It’s not like anyone is forcing you to actually use the links for your authority sites; there’s very little to lose by testing them out in a new industry. Or I should really say lots of small ones around different industries. genuinely believe that. Crickets.

10 Ways Strengthen Your Twitter Community with


If you monitor keywords related to your industry in the hopes of discovering new leads, then use the Discover New Leads section to add those keywords and see who is tweeting about them or has them in their bios. Individual and Small Business Friendly Pricing. has great pricing plans that are friendly for individual bloggers, entrepreneurs, and small businesses alike.

How to Master the Art of the Upsell

Convince & Convert

An example would be the very same IT firm offering to simultaneously overhaul and upgrade the database capacity of their client company—for a higher price. Upselling is usually a soft sell, with the promise of discounts, incentive programs, exclusive offers, and special pricing. This is called marketing automation, and Amazon is the pioneer of the industry. highlight to tweet).

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Market Share: Are they capturing the majority of customers in your industry? Pricings, Discounts, and Annual Specials: Is this intelligence listed on their website? 2. Content: Is your competition heavily promoting their own content offers and articles, or giving equal share to other content creators in the industry? Compete. What About SWOT Analysis? Business Strategy.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Image via Unsplash.

Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

Viper Chill

What hasn’t happened is a loss in rankings for any key sites (we target more than 400 high-level keywords across dozens of industries) and there have been no warnings of thin-content in webmaster tools for any sites we link to. These new industries and niche opportunities are where I make a lot of money as an affiliate marketer. FIrst of all, domain prices will likely decrease.

How to Build a Profitable Website in 2015 in the Best Niche Online

Viper Chill

It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. There is actually far more money to be made in industries you don’t care about. It may be the case for you that Youtube has very little to do with your industry. Welcome to my first ever blog post in 2015. Full stop.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

When you have a knowledge-based enterprise like the AMA competing in a world of open sourced innovation, a sharing economy, and lateral economies of scale, there are tremendous downward pressures on the costs of information. Russ Klein/AMA :I believe the one thing I bring is a ferocious passion to compete. There''s a new dude in town. In the following conversationhe offers:.

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Finding The Perfect Pitch

Twist Image

With that, the marketing industry has changed as the corporate world has evolved. You have to make sure that the agencies you're looking to work with can compete with you (and your competitors) at the levels that you expect. Yes, size can be a factor here, but it can be overcome by experience, knowledge of the industry and more. Brands should meet as many agencies as they like and then choose a small few to compete for the business. To keep things "fair" all questions and answers are shared with all competing agencies. Pricing. Clear scoring.

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

Though the ViperChill blog was no roaring success, I had started to gain a little bit of interest and traction among industry peers. I was active in a number of forums regarding SEO and a member in one had been reading my blog and reached out to me about a potential job offer in South Africa. Consecutive Years on the Inc 5000 by Serving Just One Industry. All good? Sorry!). Literally.

45 Free or Super Cheap Tools for Creating Amazing Visual Content

Writtent Blog

The app was priced at $1 at the time of writing. If you’re looking to add visually-stimulating special effects to your videos without spending a time, few programs can compete with Wax’s extensive options for enhancement. Regardless of industry, the visuals available through the platform can communicate the right message, whether that’s serious and educational, or light-hearted.

Introducing Our Niche Site Case Study (With a Twist)

Viper Chill

Most case studies, particularly those that start with a site built from scratch, are generally just a blogger who runs a popular site sharing the results of their own marketing efforts in a new industry. Three different people competing against each other. By creating great content in an industry where I have zero authority or presence. Hopefully. This is ViperChill. Do it big.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

What are your opinions in regards to Best Practices for the SEO – Search Engine Optimization / SEM – Search Engine Marketing industry? How does a company effectively compete online using traditional optimization strategies? Is this service part of the proposed price? Is this in addition to your contract pricing? That part makes me “elated&#. Digg this!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. In this post, Peter VanRysdam helpfully outlines four free-to-reasonably-priced sources for legal music soundtracks. Adoption soared. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Magazine.