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Hootsuite CEO And Stuckey’s Owner Provide Insights On How Social Media Marketing Can Help Small Businesses Compete Successfully

Forbes Social Media

The beauty of social media for small businesses is that, used correctly and wielded carefully, it really can be a competitive tool in getting your fair share of local customers and revenue.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

You can avoid these fees by boosting posts from Instagram.com or Facebook.com , by adding prepaid funds to your ad account, or by boosting posts using a tool like Hootsuite. All you have to do is connect your relevant social ad accounts to Hootsuite, then choose the posts you want to boost (or set the targets to boost automatically).

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A new venture: TRUEdotACADEMY

Sherrilynne Starkie

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. .

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. It can seem like social media is a waste of both time and resources in a world of competing priorities. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

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Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. And they need be bona fide social media and inbound marketing experts. HubSpot and Hootsuite both offer certification too. Photo by Carlos Muza on Unsplash.

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The Top 3 Paid Social Media Marketing Tools

Keyhole.co

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

More than two-thirds of companies now compete primarily based on customer experience—up from 36% in 2010—according to Gartner. Sparkcentral by Hootsuite is the perfect solution for our messaging-first strategy. Unlock insights to inform sales, marketing, customer service, and product strategies.