Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. What hashtags do they use? Do they have a branded hashtag? Do they use a brand-specific hashtag? What are their most-used hashtags?

Analysis 186

Analysis Social Media How To Hashtag 186

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. This will enable you to optimize your offer to compete.

Analysis 105

Analysis Sentiment Marketing How To 105

Social Media Strategies Summit

DECEMBER 22, 2022

It delivers actual results, with research suggesting that audiences are more inclined to see us as confident and competent at our jobs when we use humor appropriately. Use Community & Event-Specific Hashtags. It’s important to remember that “funny” content isn’t something frivolous you can post between more important information.

Social Media 171

Social Media Engagement Transportation Hashtag 171

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Lipsyncing with a specific TikTok sound.

Brands 110

Brands Hashtag Trends Fashion 110

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. You can learn a lot about how your target customers are using competing products by monitoring their names. Which hashtags are they using? Who are they listening to?

Advertising 105

Advertising Social Media Strategy Tools 105

Webbiquity SMM

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Analyze the positive feedback your competing brands get to see what customers might want from your brand. This will help you filter trending topics.

Sentiment 142

Sentiment How To Analysis Trends 142

BeingOptimist

FEBRUARY 9, 2021

However, Instagram brings all sorts of business together, allowing them to compete regardless of their size or budget, as it is free to promote your business as well as targeting the right audience. Moreover, if you like to promote your Hashtag, then bio is again the right option to display your Hashtag. Use Relevant Hashtags.

Small Business 92

Small Business Instagram Strategy Marketing 92

Sprout Social

MARCH 15, 2021

Search for keywords or hashtags in your industry. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms.

Trends 129

Trends Twitter How To Hashtag 129

Keyhole.co

DECEMBER 30, 2022

It also lets you monitor more than just hashtags. Like the other Topsy alternatives mentioned here, Tweetbinder shows you how impressions (potential impacts), reach, contributors (number of tweeters for a specific keyword, hashtag or mention), and many other important metrics. Start your free trial today and get the metrics you need.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable. The hashtag is used in hundreds of thousands of posts.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Master the art of hashtags. However, not all hashtags are created equal.

Social Media 125

Social Media Hashtag Instagram Engagement 125

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback. Be Transparent about Your Brand’s Values.

Instagram 86

Instagram UGC Brands Hashtag 86

agora pulse

MAY 30, 2017

If you’re running a hashtag-based campaign on Twitter, Keyhole is a great Twitter analytics tool for assessing hashtag data. Keyhole’s real-time dashboard shows how many people posted with your hashtag along with the number of retweets, likes, and impressions your campaign generated. Best of all?

Analytics 130

Analytics Tools Twitter Hashtag 130

Sprout Social

OCTOBER 6, 2022

Competing content: Who are you competing with? Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Horizontally?

Video 128

Video Social Media How To Trends 128

Sprout Social

AUGUST 3, 2023

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. Plus, everyone is competing for attention. Old Navy encourages its customers to use their hashtag #OldNavyStyle on social media to share videos or photos with their products.

Social Media 90

Social Media Content Airlines Authentication 90

Buzz Marketing for Technology

SEPTEMBER 4, 2013

that offered insider perspectives on the competing athletes and the event itself. Using Hashtags as Strategic Objects Hashtags have been around for a while. During the event the fans could also capture their own experiences and see themselves on the Jumbotron, which created a lot of good user generated content and buzz.

Crowdsourcing 197

Crowdsourcing Brands Posterous Mobile 197

agora pulse

FEBRUARY 23, 2021

Gone are the days when you could post two to three times a day with random hashtags and still see some growth on your Instagram account. in order to compete with other awesome creators. Go deep on another level and identify what hashtags your audience is actively using and what other Instagram accounts they are following.

Strategy 129

Strategy How To Marketing Instagram 129

The Realtime Report

NOVEMBER 30, 2022

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. Use targeted hashtags and optimized stories and engage with your followers regularly. Using The Right Strategies to Increase Brand Awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. Use targeted hashtags and optimized stories and engage with your followers regularly. Using The Right Strategies to Increase Brand Awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback. Be Transparent about Your Brand’s Values.

Instagram 68

Instagram UGC Brands Hashtag 68

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. They sell the same (or comparable) product or service. If you’re having trouble identifying your target audience, check this post out.

Compete 160

Compete Analytics Analysis Sentiment 160

Likeable

FEBRUARY 15, 2022

On TUMS’ official Twitter account, the players competed on a livestream and tested their knowledge about both football and heartburn. For the sweepstakes aspect, TUMS encouraged fans to participate on social media by using the hashtag for a chance to win $88,000 in prizes. Let’s kick this off!

Social Media 110

Social Media Brands Content Travel 110

Waxing UnLyrical

APRIL 9, 2020

But right now, you are literally competing not just with other IRL event producers, but the Facebook algorithm, Google spiders, and your grandmother’s neighbor who has just discovered hashtags. This might seem like a no-brainer. TBH, at any other point in history, it might have been. Less is more. Always, but especially now.

Eventful 334

Eventful How To Energy Training 334

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Competition is fierce in today’s markets.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Mindjumpers

JUNE 12, 2013

Operations : An overview of the delivery model, capabilities and service offerings that agencies will need to provide in order to compete in the future. Take part in the discussion on Twitter by using the hashtag #futureagency. > What do you think? > Download the full report here.

Report 244

Report Nielsen Overview Compete 244

The Realtime Report

AUGUST 21, 2012

swim and gymnastics teams – had products on constant display, as athletes wore Nike garb (from windbreakers to neon running shoes) whenever they were competing. The hashtag was well-advertised on billboards and tube trains; over 30 days, #findgreatness earned over 7,000 more Tweets than Adidas’ #takethestage (L2).

Social Media 180

Social Media Hashtag Sports Compete 180

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

AUGUST 23, 2023

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Do Facebook hashtags matter?

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Sprout Social

JANUARY 24, 2024

Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns. So, when multiple teams compete to get a share of the marketing budget, you need to show the impact of influencer marketing to senior leadership.

Metrics 100

Metrics Influencer Marketing Survey 100

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. As Meta continues to evolve their platform with new features to compete against rising brands like TikTok, Instagram’s audience and potential will only grow. As a result, many businesses have taken to Instagram to market their companies.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

AUGUST 15, 2023

In Sprout, NER identifies and tracks keywords you define, including hashtags and @mentions, in a wide range of social listening sources like Reddit, Glassdoor and YouTube. Capture what customers are talking about and what their preferences are to identify how you can improve your brand.

Brands 85

Brands Sentiment Analysis Marketing 85

Ignite Social Media

APRIL 13, 2017

Think about appropriate hashtags and keywords to add to the conversation. In order to compete with Facebook, Twitter is opening their Live video platform with new features aimed at professional broadcasters. This is something to keep in mind for your brand when planning content for the platform. Social Shopping.

Trends 120

Trends Social Media Apparel Compete 120

Sprout Social

MARCH 13, 2019

Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience.

B2B 105

B2B How To Sentiment Reddit 105