Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Customers should not have to compete with a brand. So if consumers are competing, which they shouldn’t be, at least brands know that there are eyes and ears on the customer experience now.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

JANUARY 11, 2010

On the other side of the spectrum, the Dachis Group recently rolled out their methodology around Social Business Design. This approach says that the only way to compete in the future is re-organize the entire enterprise from the ground up with a framework to be a social business by design.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

MARCH 4, 2010

I like this next site for a few reasons, not the least being that the it’s about support groups. I have said for quite some time now that eventually social media will become more about specific niche’s than it will be about melting pots and this site Daily Strength is about groups and communities.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JANUARY 19, 2010

Develop and Send the RFP : Here are 2 RFP Templates to consider Sample Social Media Template from Social Media Group and Sample Unbranded SEO RFP. If vendors know they are still competing, they will continue to put the best package together that they can offer. By having this process, you maintain the most negotiating leverage.

RFP 159

RFP RFI Social Media Proposal 159