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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Even Google acknowledged that almost 40% of young users used social media to look for a place for lunch instead of Google Maps. The post How Search Tactics are Replacing Hashtag Strategies for Social Media Success appeared first on Ignite Social Media.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

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Are Google+ And Facebook Competing?

Small Business Mavericks

Google+ has been making some great changes lately. If Google+ did catch up to Facebook in terms of users, traffic, etc., The fact is, both Google+ and Facebook offer marketers a lot of value. The fact is, both Google+ and Facebook offer marketers a lot of value. Social Media facebook google social networks'

Compete 101
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Using Google Ads might be the best decision you make for your business. People use Google to search 3.5 That’s where Google Ads comes in. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. What is Google Ads? How Google Ads work. billion times a day.

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How to Create the Best Google My Business Posts

Hootsuite

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit.

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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?