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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. This will enable you to optimize your offer to compete.

Analysis 103
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands compete for the attention of their customers in real-time, across various channels. Use their work desktop PC to search for more information about a product on Google. Use a comparison tool on their phone to find the lowest price. Use their smartwatch to make a payment via Google Pay. Image credit: HubSpot.

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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

How about the efficacy of client services and project management to return better work at a more efficient price to the brands? It''s all about how the new Publicis Omnicom will compete (or be better frenemies) with the likes of Google , Facebook , Twitter and Amazon. We''re not in the TV industrial complex anymore, Toto.

Industry 108
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business.

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How to build a competitive intelligence system that wins

Sprout Social

Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry. In order to build a competitive intelligence culture that sticks, you need a team of high-achieving analysts who live and breathe your industry. Relentless researchers.

System 104
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How to analyze customer reviews for brand insights

Sprout Social

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 127
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How to edge out your competition with market research

Sprout Social

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Maybe you’re able to emphasize a lower price point. Maintain a stronger pulse on your industry at large. Industry journals, reports and blogs.