Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can rate your experience via Yelp or you can Video or take pics of how bad the experience was via YouTube or Instagram. Customers should not have to compete with a brand. They didn’t really ask.

Compete 100

Compete Sample Samples Focus Group 100

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences? It’s all competition for eyeballs.

Data 60

Data Focus Group Compete Twitter 60

Sprout Social

AUGUST 23, 2016

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. 89% of 18-29 year-olds are active on social media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

FEBRUARY 22, 2016

Teenagers and millennials are branding themselves on YouTube, Instagram, Snapchat—you name it. The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). Women who used the product might have been tempted to switch to a competing brand. The Final Frontiers?

Data 60

Data Marketing Campaign Film 60

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We started adding people’s homemade YouTube videos. You Can Compete With Free, And Win. We kept testing and changing the P90X infomercial. We got the cost from $250 to $225.

Reddit 80

Reddit Wikipedia Aggregator Cost 80