CEOs: If you’re not asking for a social media scorecard, you need to be
Sprout Social
AUGUST 9, 2023
As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.
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