article thumbnail

CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.

article thumbnail

Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. That’s what focus groups have become, haven’t they? “Do Can you offer a limited-time price reduction to create a sense of urgency? Asking the right question. than “will you buy?&#. Put their needs in lights.

Buy 46
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Where are my peanuts?

Idaconcpts

I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Who’s leading the pack in aggressive pricing in the U.S.? “No problem&# , he says.

Airlines 117
article thumbnail

PB146: How to Write Effective Sales Copy

ProBlogger

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. We learned a lot by looking at the way that he was selling his products which were competing products in some ways to ours. Their language is really important. What are their fears?

How To 20
article thumbnail

PB146: How to Write Effective Sales Copy

ProBlogger

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. We learned a lot by looking at the way that he was selling his products which were competing products in some ways to ours. Their language is really important. What are their fears?

How To 20