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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. but this time—ken’s hosting. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements.

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An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. 89% of 18-29 year-olds are active on social media.

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How to master the 3 pillars of brand reputation management

Sprout Social

Social media is the world’s largest focus group. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. Once you’ve decided on some key players, it’s time to host a kickoff meeting. Listening data. Competitor data.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. You Can Compete With Free, And Win. “ I met both Carl Page and Larry Page at a party hosted by a Stanford friend of mine in 1998. We kept testing and changing the P90X infomercial.

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