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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. The main types of qualitative research are focus groups (e.g. Busy, time-pressed high-level executives prefer this approach to focus groups.

Research 149
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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Track competitor performance Today, new competition emerges faster than ever, brands are up against legacy companies and D2C players alike, and you must compete for attention with companies far beyond your industry.

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Customers should not have to compete with a brand. So if consumers are competing, which they shouldn’t be, at least brands know that there are eyes and ears on the customer experience now.

Compete 100
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Let’s Get Real… Does Your Content Convert?

Pam Moore

If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. Are you increasing your social currency with your actions? Social currency = attention + action.

Content 164
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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences?

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An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. 89% of 18-29 year-olds are active on social media.