Audiense

FEBRUARY 8, 2017

I’ve seen a lot of dystopian films or shows where computers have gained sentience, become evil, and taken over. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. So I wrote a show where I did just that.

Data 60

Data Focus Group Compete Analysis 60

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Sure they sell cameras and film, but they also try to help people enjoy photography and just take better pictures. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Strategy Consultant FAQ 148

Convince & Convert

FEBRUARY 22, 2016

Within two days, the agency and Bodyform made a film in reply to this man’s post. In the film, the supposed CEO of Bodyform responds in cheeky kind. The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). Their faces showed fear and mortification.

Data 60

Data Marketing Campaign Film 60

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. You Can Compete With Free, And Win. During his AMA (Ask Me Anything) on the site after his film went viral, he interestingly had this to say. We kept testing and changing the P90X infomercial.

Reddit 80

Reddit Wikipedia Cost Aggregator 80

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. 62% of customers say competent service reps play a huge role in a happy customer experience. Service reps can’t be competent if they aren’t fed the right information by relevant departments.

Fashion 98

Fashion Sentiment Collaboration Policies 98