Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

It can seem like social media is a waste of both time and resources in a world of competing priorities. Many organizations are on social media, yet they don’t see tangible business advantages. Usually, the issue is a lack of strategy. Adding a social media consultant to your team will fix this.

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Native advertising is here to stay

Sherrilynne Starkie

Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads. ‘Ads That Can Compete With the Best Material Out There’: An Interview With Jay Rosen on the Future of Native. This article was first published on Thornley Fallis. Targeting Ottawa’s boomers.