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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109
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Motorola XOOM Android Tablet – A Fair Rival to Apple’s iPad

Idaconcpts

This is not at all surprising considering the features it boasts: Android 3.0 On the hardware side, Motorola XOOM is one of the most powerful tablets on the market. It has all the features required by someone desiring mobility and constant connectivity, and is powerful on the hardware side. Honeycomb with holographic UI design.

iPad 113
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Mobile apps are a waste of time for associations.

SocialFish

I could never advise an association to try to compete for mobile app users in any of these niches. We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. Researching member use of mobile (including iPad/tablet), Optimizing email for mobile web. Tags: Featured Mobile.

Mobile 256
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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

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The New Small

Ari Herzog

It is about how small businesses are using cloud computing, SaaS, open source, mobility, and social networks to compete with larger organizations. I am including a seafood restaurant, a voiceover company, a law firm, an iPad case maker, and a bunch of others. Tags: Features books marketing. Technology books can be dry.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Nike+ has revolutionized how runners track progress, compete and interact. ESPN’s SportsNation is a television program that features viral sports video and interactive public polling.

Sports 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. “The mainstream gaming market will always be native. Everything.