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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers. 3 trend forecasting tips for retail brands. Throwaway lines from Twilight were inspiring jokes across Facebook, Instagram, Twitter and more. — Cailey ????

Retail 126
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How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I fought with competing distributors over the signage in the front window and the decals on the door. I spoke to restaurant owners when competing Budweiser decals faded. Your experience is changing. Got a question?

Retail 130
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Two Strategies to Scale Your Facebook Ads

Jon Loomer

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. However, they can also be similar, so ensuring the audiences are different will help you in the Facebook ads auction so you’re not competing against yourself. Anything else you’d add?

Strategy 167
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94
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Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. For this analysis, I partnered with Compete, Inc. Not so fast. The findings?

Research 175
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How to analyze customer reviews for brand insights

Sprout Social

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. For Facebook or Google My Business, you will need company permissions to connect with your page.

Review 127
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Five Steps You Can Take Today to Boost Your Holiday Amazon Sales

The Realtime Report

Even as life returns to normal in the United States, there’s no indication that shoppers will flock back to malls and retail stores during the upcoming holiday season simply for the experience. These ads show up on product detail pages so that you can compete directly with similar products, and they can also appear on the Amazon home page.

Compete 91