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How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Impact of Competition.

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How to Use Facebook Automated Rules to Prevent Auction Overlap

Jon Loomer

Facebook advertisers often struggle with performance due to auction overlap. Since you have multiple ads that may reach the same people, those ads may enter the same auction and compete against one another. Of course, Facebook has controls in place to prevent this competition. Have you had bad experiences with Auction Overlap?

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Instagram Builds Shopping App to Compete with Amazon

Socialmedia.biz

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. Since being acquired by Facebook for $1 billion in 2012, the site has expanded its services to better utilize its profitability.

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Competing with Free

Direct Marketing Observations

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Why would you follow Nike on Facebook? How do other companies compete when Nike, Gatorade and AE give stuff away for free?

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Meta’s Experimenting with its Own In-Facebook App Store to Compete with Apple and Google

Social Media Today

This could be a significant move for Zuck and Co.

Compete 152
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Meta’s Experimenting with its Own In-Facebook App Store to Compete with Apple and Google

Social Media Today

This could be a significant move for Zuck and Co.

Compete 148
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Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Managing Facebook Pages.

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