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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you.

Analysis 186
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How to Create the Best Google My Business Posts

Hootsuite

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. This will enable you to optimize your offer to compete.

Analysis 105
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Why Google is Really Pushing HTTPs

Bill Hartzer

After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. As you might recall, I moved this website to HTTPs a few days after Google announced that HTTPs is a search engine ranking factor. Google even did research and wrote a post about the Ad Injection economy.

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Where Did the Inspect Tool Go?

Jon Loomer

If you do a Google search of the tool, it seems as though it’s been scrubbed from the Help Center. Auction Overlap prevents you from competing against yourself, but it results in some ads entering the auction less frequently. Here’s what it looked like at one time… And now… Gone. Meta has said nothing.

CPA 185
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The Anatomy of a Google Reconsideration Request: Manual Link Penalty

Bill Hartzer

As you know, I have helped numerous businesses and site owners respond to Google’s manual link penalties. And get those manual link penalties removed or revoked by Google. And not all sites have received manual link penalty messages from Google. Documented everything in a Google spreadsheet. www.linkdelete.com.

Google 127
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274