Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Following the previous example, Brooklinen may need to invest more heavily in platforms that skew younger, like Snapchat and TikTok.

Analysis 186

Analysis Social Media How To Hashtag 186

The Realtime Report

JULY 21, 2021

Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Social media’s popularity can be both a blessing and a curse for marketers. Adhere to Overall Business Goals.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Writtent Blog

DECEMBER 21, 2023

From daily high-quality blog articles , visually-stimulating social media content, and marketing-themed covers of popular music, few companies can compete with the quality or quantity of content produced by HubSpot’s team. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

B2B 93

B2B Strategy Tips Content 93

Ignite Social Media

DECEMBER 11, 2023

For example, a heartwarming post received almost 2,500 likes, while a niche topic about a skateboarder received nearly 1,300 likes. Threads Competing with X One significant factor contributing to Threads’ resurgence is its ability to provide real-time updates and news.

Compete 101

Compete Energy Social Media Platform 101

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. What do you need for better customer retention? Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Jon Loomer

JANUARY 24, 2023

Auction Overlap prevents you from competing against yourself, but it results in some ads entering the auction less frequently. Auction Overlap Auction Overlap can happen when you’re running multiple ad sets that have the potential of reaching the same people. Auction Overlap can lead to increased costs and lack of distribution.

Tools 183

Tools CPA Metrics Overview 183

Jon Loomer

JANUARY 22, 2020

As you can see in this example, competition and cost per action were highest while in the learning phase. This is a very good example of why you should allow your ad set to exit the learning phase prior to turning it off due to poor performance. In this example, you can see that this ratio is very low — well under 1-percent.

Tools 216

Tools Facebook Cost Overview 216

Oktopost

MARCH 25, 2024

Here are a few examples of how you integrate your goals into your gamification efforts: For increased brand mentions, reward the advocate who tags your brand most frequently across posts, comments, and conversations. Here are a few examples of competitions: Select the metric that matters most to you as the basis of deciding a winner.

Training 76

Training Metrics Meeting iPad 76

Jon Loomer

JANUARY 10, 2022

Within the Inspect Tool, for example, get a sense of whether it’s increasing. In theory, this should help the other ad set(s) that were previously competing with it perform better. The overlap creates obstacles, but a large audience, large budget, or high-performance rate would help you get through. Merge ad sets.

Facebook 201

Facebook Overview Compete Notification 201

Pixlee

MAY 9, 2022

Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing. If you can predict what talent or resources you’ll require, you can plan and budget more accurately and see greater profit margins.

UGC 75

UGC How To Compete Apparel 75

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. To kickoff the opening ceremony, for example, NBC and Twitch created an interactive game for streamers ahead of the cauldron lighting. Live now on [link] pic.twitter.com/OAC4ce8r7u.

Brands 130

Brands Sports Compete Apparel 130

Social Media Strategies Summit

DECEMBER 22, 2022

Here’s a perfect example from the City of Phoenix : The City of #Phoenix is excited to receive a $1 million grant from @FTA_DOT to help w/ the South-Central / Downtown Hub light rail extension. Here’s a fantastic example from the US Fish and Wildlife Service : View this post on Instagram. Treat Social Media As a Two-Way Conversation.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. Plus, we’ll show you some shining examples of what audience engagement looks like. For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down.

Engagement 102

Engagement Tips Loyalty Metrics 102

Hootsuite

SEPTEMBER 6, 2023

If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better. Educating yourself about content on newer or growing platforms (for example, Threads ) is an asset here.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

AUGUST 3, 2023

Plus, everyone is competing for attention. For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. Take, for example, budget airline, Ryanair. For example, BTS video from your office, factory, kitchen, etc.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

SEPTEMBER 2, 2020

But what separates Instagram video from that of competing social networks? The platform recently rolled out Instagram Reels , coupled with music and editing features that compete with the likes of TikTok. Now, let’s look at some real-world examples of Instagram video in action. Short-form? Something in-between?

Instagram 142

Instagram Video Brands Compete 142

SocialFish

SEPTEMBER 12, 2020

While it is always good to bid for prices as you compete with the other freelancers who would like to take an order, it is much better to promote yourself with the help of social media. Do not underestimate some smaller ones like Gengo, which have smaller payment rates but offer a good example of how freelance translation works.

How To 130

How To Skills Compete Review 130

SocialFish

SEPTEMBER 12, 2020

While it is always good to bid for prices as you compete with the other freelancers who would like to take an order, it is much better to promote yourself with the help of social media. Do not underestimate some smaller ones like Gengo, which have smaller payment rates but offer a good example of how freelance translation works.

How To 130

How To Skills Compete Review 130

Sprout Social

OCTOBER 31, 2023

An example of a short-form AI writing prompt is, “Create a social post for Mother’s Day” and for a long-form is, “Write an email introducing (insert: new product) to an existing customer”. For example, “Write a short brand origin story for a social post in the style of Mark Twain.” Every new task must be a separate query.

Tools 97

Tools How To Sentiment Training 97

The Realtime Report

FEBRUARY 15, 2022

Good mentor-mentee pairings will help develop the right skills and competencies for your industry, as each employee will have the required resources and motivation for their personal and professional development. Boosts Employee Retention. Creates Room for Reverse Mentoring.

Embedding 91

Embedding Compete Collaboration Team 91

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. unique users in the UK.

Metrics 97

Metrics Influencer Marketing Survey 97

agora pulse

JUNE 13, 2020

The ability to identify influencers, monitor competing brands, gain a deep understanding of target markets, as well as track hashtags and keywords, allows us to easily gain insights that come in handy for future campaigns. I could easily screenshot data from Keyhole and share it with the team.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

Strategy 126

Strategy Sentiment Marketing Analysis 126

agora pulse

NOVEMBER 4, 2020

Example of the right-hand sidebar of Reddit ads. Example of Promoted Reddit ads. Get your FREE social media calendar packed with ideas and examples. Example of subreddit targeting. You aren’t competing just against other industries in your field, but anyone who wants that target audience. Right-hand sidebar.

Reddit 115

Reddit CPC CPM Cost 115

Jon Loomer

AUGUST 9, 2023

Here’s an example. READ: How the Facebook Ad Auction Works By default, your ads enter an auction to compete with other ads to earn the right of visibility for your ideal audience. Throughout the content of this website, you’ll occasionally see words and terms that are bolded. Click the link to get the full definition.

Advertising 148

Advertising Campaign Compete Cost 148

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. You can learn a lot about how your target customers are using competing products by monitoring their names.

Advertising 105

Advertising Social Media Strategy Tools 105

agora pulse

JULY 12, 2019

For example, in its annual overview of US audience behavior, the Pew Research Center led its report with a chart showing that Facebook and YouTube tower above their peers in terms of usage (73% and 69% of US adults say they use each, respectively), and that Instagram is slowly but surely catching up. How is this possible?

Social Networking 99

Social Networking Compete Social Media Management Overview 99

Sprout Social

NOVEMBER 21, 2023

For example, you might anticipate a new product launch or business merger before it actually happens. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. For example, you might find your competitor gets consistently get good reviews on Google about their customer service.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Jon Loomer

DECEMBER 6, 2023

Here’s an example… You could select Maximize Number of Impressions as your performance goal using any of the six objectives. You’re just competing with yourself and confusing the algorithm. That’s determined by the performance goal.

Campaign 149

Campaign Advertising Cost Conversation 149

Hootsuite

MARCH 27, 2024

For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

The Realtime Report

SEPTEMBER 3, 2020

Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. For example, discrediting their products/service with negative (and often completely fake) reviews are a couple of ways businesses may damage a competitor’s online presence. Encouragingly, 81.7%

Study 184

Study Reputation Survey SEO 184

Sprout Social

AUGUST 15, 2023

For example, the United States may be annotated as The United States of America, The US and U.S. For example, in the sentence “Sprout Social, Inc. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter. On average, an AI tool has upwards of 7 million NER entities.

Brands 84

Brands Sentiment Analysis Marketing 84

The Realtime Report

NOVEMBER 30, 2022

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. For example, a professional athlete could represent your brand as a brand influencer if you’re a sports clothing company. Use Promotional Products.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. For example, a professional athlete could represent your brand as a brand influencer if you’re a sports clothing company. Use Promotional Products.

Strategy 91

Strategy Brands Loyalty SEO 91

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An example of this is how Spotify uses machine learning to improve content recommendations. AI for visual content also includes video content analysis.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

MAY 4, 2022

Showing off how you use a product (for example, achieving a certain look with a beauty product). What are some examples of popular TikTok hashtag challenges? The #3MinuteMakeupChallenge is a good example of this. For example, plenty of beauty brands got mentioned last summer when the Farrah Fawcett Flip was trending.

Brands 108

Brands Hashtag Trends Campaign 108