Webbiquity SMM

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. For example, buyers may choose a product with a 4.7 with only a handful.

comScore 299
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. What do you need for better customer retention? Customer-centric strategies.

Sentiment 142
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands compete for the attention of their customers in real-time, across various channels. For example, a customer might: Discover a product while browsing videos on YouTube. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. Direct mail, for example, can be highly effective if done properly. Content aggregation ?).

B2B 150
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Business Lessons from the Woodtick Theater

Webbiquity SMM

Likewise, your customers don’t expect you to be able to solve every problem under the sun, but to be competent (or better) at getting the basics right. For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. Make customer satisfaction everyone’s job.

Discount 147
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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

Corey Eridon walks readers through the process of setting up the “new” Twitter profile page (okay, it’s been a few months now but a lot of Twitterers still haven’t done it) to add a larger header image, then highlights some creative examples from various media outlets, brands and organizations. ” Twitter Tools.

Tools 192
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Many include at least the most popular blogs as well. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services.

Tools 193