Waxing UnLyrical

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Technically, this is a tool designed for PPC usage, but it’s the standard tool most people use to begin their keyword research.

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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

But Compete says Facebook gets 134 million unique visitors in the US each month. Another example is Yelp! Now, again, Facebook claims 600 million accounts. They refuse to say how many are spam accounts (I bet six figures or more). Half of these accounts are logged into each day. Supposedly half of these log in. That is 67 million.

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How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

Take, for example, my post on guinea pigs and tomatoes. For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”. First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Next , determine the search demand.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Sales and Marketing are measured by their business impact, and PR will be, too.

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An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

That early morning is the busiest time for tweeting – everyone competing for space and attention – further resonates with this idea of bird communication. I can find examples of each group in my own feed. Sometimes, it can be too loud, exhausting and ineffective. The “unkindness” is a misnomer (keep reading!).

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The Libyan Revolution As Seen From Malta

Waxing UnLyrical

The use of Twitter among Maltese journalists is still quite rare and I have seen few examples of live-tweeting from events. By following people on Twitter and talking directly to Maltese nationals who live and work in Libya and their relatives, bloggers like @planetmona have competed with the country’s traditional media.

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